Job Details

Overview

First American Title is seeking an experienced Marketing Campaign Manager to lead and execute strategic initiatives that generate demand, drive leads, and grow revenue. This role owns the development, execution and optimization of integrated programs—new and existing—across digital, email, social, paid media and events. They will work closely with product marketing, sales, operations and creative teams to develop and implement campaigns and supporting sales materials, and track and optimize performance to achieve measurable results. The ideal candidate is a data-driven marketer, experienced in goal setting and KPI management, with a passion for innovation and collaboration, and the ability to craft and deliver effective campaigns targeting key customer segments.

Marketing Campaign Manager will run cross-channel campaigns that move the needle on pipeline and brand awareness.

What You'll Do

• Plan, execute and measure integrated campaigns (web, email, social, ads, events), leveraging marketing automation platforms to design, execute, and optimize, driving lead generation, nurturing prospects, and improving conversion rates
• Work closely and collaboratively with product marketing, sales, operations, business leadership, and design teams
• Manage external vendors / agencies as needed
• Track KPIs and report campaign effectiveness to leadership

What You'll Bring

• Bachelor's degree and 7-10 years marketing experience
• Experience running B2B campaigns across multiple audiences
• Financial Services, Mortgage, and/or Fintech experience
• Experience with Salesforce, MarketingCloud, HubSpot and Google Analytics
• Strong project management skills; this role will juggle multiple business units and simultaneous campaigns
• Data-first mindset; ability to set up tracking and attribution
• Excellent writing, communication, and presentation skills
• Ability to influence without authority and collaborate with others
• Established history of effective, ROI-driven marketing and sales support, and lead generation
• Knowledge and understanding of media and media buying

Pay Range: $86,675.00 - $115,550.00 annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

What We Offer

By choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.