Job Details

We are partnering with an established Mexican condiment brand with strong consumer recognition and retail presence across Mexico as they prepare for a major U.S. launch in 2027. This is a rare ground-floor opportunity to lead the U.S. launch strategy for a heritage hot sauce brand positioned to compete directly with major players in the category.

This is not an inherited brand plan — this is a true build-it role.

The Brand Manager will own the full U.S. launch strategy, including positioning, go-to-market planning, marketing execution, and P&L ownership. This person will work closely with senior leadership across the U.S. and Mexico and will have the backing of an existing retail trade infrastructure, allowing them to focus on brand-building, consumer strategy, and launch execution.

What You'll Own:

• Lead the full U.S. brand launch strategy from the ground up, with a target of achieving 5% market share within the first three years
• Own positioning, go-to-market strategy, marketing planning, and execution for the U.S. market
• Manage full P&L responsibility from day one
• Develop a bicultural brand strategy that resonates with both the general U.S. market and Hispanic consumers
• Partner closely with senior leadership across U.S. and Mexico-based teams
• Collaborate with retail trade execution partners supporting big-box and grocery channel expansion
• Build a high-impact launch plan designed to compete in one of the fastest-growing flavor categories in U.S. CPG

What We're Looking For:

• 8–10 years of client-side CPG brand management experience
• Direct experience launching a hot sauce product in the U.S. market is required
• Proven experience executing a U.S. go-to-market launch from scratch with national reach
• Full P&L ownership in a current or prior role
• Ability to operate both strategically and hands-on in a lean, fast-moving environment
• Deep understanding of the U.S. Hispanic consumer and general market consumer dynamics
• 100% bilingual in English and Spanish, with strong bicultural fluency
• Familiarity with U.S. big-box and grocery retailers such as HEB, Kroger, Walmart, Costco, and Whole Foods

Why This Role Stands Out:

• Full ownership of a national U.S. launch
• High visibility with senior leadership across the U.S. and Mexico
• Opportunity to build the strategy, not inherit one
• Backed by established retail execution infrastructure
• Small, agile marketing team with fast decisions and limited corporate layers
• Opportunity to help scale a Mexican-heritage brand in a high-growth U.S. category

This is an ideal opportunity for a hands-on CPG brand leader who has successfully launched hot sauce in the U.S. market and is excited to build a national brand from the ground up.